Ask Beer

When you deliver flowers for women, what else is natural for men?

Interflora is well known around the world for supplying hostesses with flowers and gift ideas but has had less to offer to one of their key audiences - men buying flowers for their wives and girlfriends - until now.

Ask Beer

Although flowers are almost always the starting point for sales at Interflora, the brand recognised the need to establish cultural relevance with a brand aimed at a significant but untapped part of their audience demographic, men.

Working in partnership, we defined what the product should be - first a beer and then extending into gin based on the brand's success - followed by creation of the brand’s strategy, name, and design across touch points including brand identity, website and packaging.

Rooted in Interflora’s botanical universe and tapping into people’s desire for a reconnection to nature and the global phenomenon of Nordic cuisine, ASK pays tribute to Nordic flora. Drawing on Nordic mythology, the brand name and design are inspired by Yggdrasil, or ‘The Tree of Life’. Botanic illustrations tell the story of the ingredients, whilst muted shades echo the colour of the plants used in each variant to help consumers navigate the range and work in harmony against the dark recycled glass bottles.

Client

Interflora

Mode of life

Nature

Taste

Awards

Creative Circle Awards

DBA Design Effectiveness

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com