We partnered with Beatnic to redesign its key brand assets – evoking the free-spirited, fun, you-be-you culture that thrives in the brand’s NYC West Village heartland and the Beatnik movement that originated there in the ’50s. This included a new visual identity – allowing the brand to express itself in a charismatic manner, with deliciousness at the very heart of everything it does.
The Beatnic name captures the brand’s vibrant, creative, and inclusive values which were at the core of the Beatniks, whilst the bold visual identity – across logo, typeface, color palette, pattern and photography – embodies the charisma of the village and it’s people and is crafted to be a modern interpretation of the visual art originating from the time.
The new brand has become a beacon for the next generation of tastemakers, hungry for positive change within food. It's so delicious, they'll want to order seconds.