BEATNIC

When your key ingredient is no longer in the mix, how do you continue to trailblaze a revolution?

By CHLOE burst onto the scene in 2014, radically shaking up the uninspiring and worthy vegan sector, with its Instagrammable content and plant-based food innovation. Now, with the brand’s namesake no longer at the helm and ambitious global growth plans, they needed to reposition the brand to represent their next chapter trailblazing the plant-based food movement.

BEATNIC

We partnered with Beatnic to redesign its key brand assets – evoking the free-spirited, fun, you-be-you culture that thrives in the brand’s NYC West Village heartland and the Beatnik movement that originated there in the ’50s. This included a new visual identity – allowing the brand to express itself in a charismatic manner, with deliciousness at the very heart of everything it does.

The Beatnic name captures the brand’s vibrant, creative, and inclusive values which were at the core of the Beatniks, whilst the bold visual identity – across logo, typeface, color palette, pattern and photography – embodies the charisma of the village and it’s people and is crafted to be a modern interpretation of the visual art originating from the time.

The new brand has become a beacon for the next generation of tastemakers, hungry for positive change within food. It's so delicious, they'll want to order seconds.

To find out more about our work for BEATNIC or any of our other brands, get in touch.

Get in touch

To find out more about our work for BEATNIC or any of our other brands, get in touch.

Get in touch