Ben & Jerry's

Our global redesign of Ben & Jerry’s elevated the brand’s offer, enabling it to continue its iconic growth on a global scale with increased clarity and a world of flavor.

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Ben & Jerry’s needed to evolve to befit its meteoric growth and increased global presence. This meant communicating premium quality and elevating flavour cues without abandoning their grassroots beginnings.

Pearlfisher Design developed a cohesive series of indulgent, larger-than-life taste expressions to reflect the brand’s effusive personality.

A strong visual architecture allowed us to expedite consumer navigation, premiumise brand presence and amplify appetite appeal, while retaining the beloved whimsical Ben & Jerry’s spirit and charm.

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