Biona

In a world where 'organic' has lost its impact, how does an icon flourish once more?

By leveraging its heritage and creating a holistic design system based on a strong uniting idea.

Biona

After pioneering the category 30 years ago, Biona's opportunity was to set the standard in organic living once again, in a world where the idea of organic has become diluted. Having first worked with Biona over 13 years ago, we both agreed it was time for a bit of a refresh. With a new positioning, pack design and portfolio architecture, the brand is now ready to reassert itself at the top of the organic food chain.

Rooted in the strategic idea of 'forever flourishing', we brought Biona's vast expertize in working with nature back into the spotlight, helping them catch the eye of today's informed and health-conscious consumers. Using bespoke illustrations and a cleaner palette, we've kept what makes Biona iconic, while bringing vibrancy, joy and consistency into their look and feel. By modernizing and simplifying the brand's illustration style, the range becomes much more cohesive – with brighter colors and photography amplifying the natural goodness, quality and taste at the heart of every Biona product.

To find out more about our work for Biona or any of our other brands, get in touch.

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Client

Windmill Organics

Mode of life

Nature

Taste

To find out more about our work for Biona or any of our other brands, get in touch.

Get in touch