After pioneering the category 30 years ago, Biona's opportunity was to set the standard in organic living once again, in a world where the idea of organic has become diluted. Having first worked with Biona over 13 years ago, we both agreed it was time for a bit of a refresh. With a new positioning, pack design and portfolio architecture, the brand is now ready to reassert itself at the top of the organic food chain.
Rooted in the strategic idea of 'forever flourishing', we brought Biona's vast expertise in working with nature back into the spotlight, helping them catch the eye of today's informed and health-conscious consumers. Using bespoke illustrations and a cleaner palette, we've kept what makes Biona iconic, while bringing vibrancy, joy and consistency into their look and feel. By modernising and simplifying the brand's illustration style, the range becomes much more cohesive – with brighter colours and photography amplifying the natural goodness, quality and taste at the heart of every Biona product.