Blue Bottle

Our work for this ambitious challenger brand showcased their point of difference in the marketplace. Strengthening the presence of their brand on pack and seamlessly guiding them into RTD was a big achievement.

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GDUSA Award

Before Blue Bottle introduced their artisanal single serve coffee to the retail world they asked us to get their bottle design to rise and shine.

Our Design studio channeled Founder James Freeman’s original vision with a design that’s modest and utilitarian and yet distinct on shelf. The carton cues dairy and evokes nostalgia, reinforcing the crafted feel of the brand.

Pearlfisher Design elevated the brand’s current equities by clarifying the Blue Bottle word mark, simplifying messaging and playing up their blue palette in unexpected ways, like with the saturated gable.

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