Beloved, all-American ice cream brand Blue Bunny approached Pearlfisher to visually revitalize the brand in a modern and unexpected way. At its core, Blue Bunny is a playful and lively brand. The new design reflects this by visually imbuing Blue Bunny with moments of fun and delight.
The new hand-drawn logo takes the shape of a bunny, cueing simpler times. It can now stand alone as an iconic playful equity to represent the brand. It was central to our strategic approach to preserve the color blue for the brand – after all, the color is in the name. The fresher, more appetizing hue reinforces Blue Bunny’s point of difference as the most delightful choice. The resulting design enriches the brand’s heritage by infusing it with a distinct sense of fun to forge deeper connections with consumers.