B&O Play

If you’re a work of art, how do you become a piece of life?

B&O Play taps into millennial lifestyle ideals by always looking to express the magical interplay between music, design and the atmosphere of a room of people arrested by sound.

B&O Play

B&O Play - from luxury audio lifestyle brand, Bang & Olufsen - is in the business of ‘goosebumps’ – making us feel something with beautiful music – but its product-centric packaging design did little to reflect this emotional positioning.

We wanted to help people feel the music before pressing play: to go from looking at silence on a shelf of products to truly seeing the sound. Drawing from the rich, tactile world of print magazines – one of the inspiring stories of place, space, emotion and mood – we looked to capture the anticipation of beautiful music with a narrative approach to design.

Changing periodically in a way evocative of a revolving annual, the new packaging gives the brand scope to reflect contemporary culture in a way that aligns with the lifestyles of its target market: nomadic, moment-led and experience-driven.

Client

Bang & Olufsen

Mode of life

Luxury

Mobility

Awards

German Design Awards 2017: Gold

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Chantal Goodman
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Jamie Chalmers
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Chloe Wood
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Lauren Vellek
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Chloe Wood
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Paula Murray
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Chloe Wood
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David Ramskov Hansen
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