Body20

How do you humanize a technology-driven fitness training program to empower your inner Super Human?

A new-to-world workout that utilizes a unique, technology enhanced training program warrants a brand design that clearly expresses the boldness and benefits to enthusiasts and new franchisees alike.

Body20

Body20 is a boutique fitness studio pioneering 20-minute 1-on-1 workout programs that utilize an FDA-cleared electro-muscle stimulation suit to deliver isolated muscle stimulation.

Inspired by Body20's dedication to empower peoples' inner Super Human, we created a visual identity system and brand world capable of awakening inner strength. This principle gave way to our brand strategy and design essence – EVERY.BODY.UNLEASHED. With custom cuts contained in the logo to communicate the brand's technical performance, an orange and blue color palette to reflect the human body's exertion from the workout, and a visual style that deliberately demonstrates movement through multiple exposures, the brand design establishes the energy and effectiveness of Body20.

Together, Body20's electro-muscle stimulation and standout proposition define a new future for fitness.

To find out more about our work for Body20 or any of our other brands, get in touch.

Get in touch

To find out more about our work for Body20 or any of our other brands, get in touch.

Get in touch