Body20 is a boutique fitness studio pioneering 20-minute 1-on-1 workout programs that utilize an FDA-cleared electro-muscle stimulation suit to deliver isolated muscle stimulation.
Inspired by Body20's dedication to empower peoples' inner Super Human, we created a visual identity system and brand world capable of awakening inner strength. This principle gave way to our brand strategy and design essence – EVERY.BODY.UNLEASHED. With custom cuts contained in the logo to communicate the brand's technical performance, an orange and blue color palette to reflect the human body's exertion from the workout, and a visual style that deliberately demonstrates movement through multiple exposures, the brand design establishes the energy and effectiveness of Body20.
Together, Body20's electro-muscle stimulation and standout proposition define a new future for fitness.