Rooted in the Sri Lankan heritage of cousins and Co-Founders, Rashmini and Rukshan Mather, BOTANISTRY is a premium wellness brand that harmoniously balances function and flavor, body and mind, as part of an all-natural lifestyle.
Every detail of the identity and packaging design has a deeper meaning and speaks to the duality at the heart of the brand. For the brand mark, the ‘B’ of BOTANISTRY becomes a stand-alone symbol of quality and integrity – promoting the values of ‘bearing’, ‘being’, ‘balance’ while the five intertwining leaves represent the five plant ingredients found in each blend.
Drawing from botanical sketches, the illustration is a composition of five humble ingredients, reiterating the significance of five elements to the brand. Set against the rich brand color palette including olive green, spice red and dark yellow, we crafted the font styles of Garamond BE and Gotham for the product descriptors to signify that the brand is both rooted in tradition yet functional and modern.