The new vibrant and inviting visual identity system evokes a sense of place. Inspired by travel posters and nature, the landscape illustrations provide a rich ingredient-driven color story that offers an antidote to everyday chaos. Each unique flavor design primes consumers for an even more refreshing taste and encourages the consumer to close their eyes and escape to the wonderful world of Brew Dr.
Previously a more discoverable brand asset, Brew Dr.’s sloth mascot—Otis—now appears on packaging across all flavors in fun, unexpected ways. You can find Otis engaging in different activities and speaking to consumers by using a speech bubble, or you might discover Otis under a bottle cap saying witty things such as “peek-a-booch!”, “whatcha brewin?”, and “Fizzin’ tasty!”. Otis, much like the beloved Brew Dr. brand itself, creates a moment of reprieve and provides meaningful ways to make people stop and smile.