Cockburn’s

How does one of the oldest brands in port rule the roost once again?

By reigniting the quality, heritage and wit at the heart of the brand to refresh an increasingly uninspiring space.

Cockburn’s

Cockburn's is one of the oldest and most iconic port brands in the world. To inspire today's consumers seeking new occasions and different drinking experiences, Cockburn's was looking to revitalise the perception of its rich heritage and award-winning pedigree to invigorate interest in this unique, classic and historic drink.

To strengthen relationships with traditionalists but balance this with recruiting new and more modern drinkers, our redesign of the Cockburn's range amplifies the superior strength of this heritage brand – and unites the Cockburn's family of ports by celebrating the unique nature of each variant.

Our redesign included rationalising all elements of the bottle and restructuring all equities to create a secure positioning and contemporary aesthetic for its category. The use of numbering across the variants nods to Cockburn's archival designs, and the addition of 'No. 1' now asserts the premium positioning of Special Reserve with a Cellar Masters' mark providing a seal of quality and craftsmanship.

Structurally, Cockburn's now stands tall and proud, reflecting the pride and quality of its contents.

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Client

Symington Family Estates

Mode of life

Taste

Jamie Chalmers

Head of New Business


Get in touch with Jamie to learn more about this life story or how we can help you.


[email protected]

Media inquiries
Chantal Goodman
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London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
[email protected]
Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]