Consider Pastures

How can the humble egg set a new golden standard in animal welfare and sustainable practices?

By leveraging the brand's mission and responsible farming principles, the storytelling and look of Consider Pastures give the product pride of place – be it on the farms or in the kitchen.

Consider Pastures

We partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. Consider Pastures is reconnecting to nature and its discerning consumers, with a thoughtful, stand-out design to deliver the golden standard in eggs. From their stunning amber yolks to their caring ethos, Consider Pastures makes the right choice much easier to make.

The revival of the classic carton is an immediate commitment to doing things elegantly and choicefully. We created a geometric egg pattern that is introduced on the top of the pack and carried through on the side panels to celebrate the naturally large and imperfect shape of the egg. When the cartons are stacked on-shelf, the pattern creates a wallpaper-like appearance.

The brand’s monogram is inspired by the Phi symbol and the golden ratio, which suggests that the brilliance and infinite detail that naturally occurs in nature is the ideal standard for beauty. Accented in gold, the monogram, ‘hand-gathered’ seal and embossed messaging parallel the hand-crafted approach to raising and sourcing eggs through the packaging design. The warm color palette and discoverable details enable the design to go deeper than the surface.

To find out more about our work for Consider Pastures or any of our other brands, get in touch.

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Client

Consider Pastures

Mode of life

Taste

Awards won

GDUSA Package Design Awards

Core77 Design Awards

To find out more about our work for Consider Pastures or any of our other brands, get in touch.

Get in touch