We partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. Consider Pastures is reconnecting to nature and its discerning consumers, with a thoughtful, stand-out design to deliver the golden standard in eggs. From their stunning amber yolks to their caring ethos, Consider Pastures makes the right choice much easier to make.
The revival of the classic carton is an immediate commitment to doing things elegantly and choicefully. We created a geometric egg pattern that is introduced on the top of the pack and carried through on the side panels to celebrate the naturally large and imperfect shape of the egg. When the cartons are stacked on-shelf, the pattern creates a wallpaper-like appearance.
The brand’s monogram is inspired by the Phi symbol and the golden ratio, which suggests that the brilliance and infinite detail that naturally occurs in nature is the ideal standard for beauty. Accented in gold, the monogram, ‘hand-gathered’ seal and embossed messaging parallel the hand-crafted approach to raising and sourcing eggs through the packaging design. The warm color palette and discoverable details enable the design to go deeper than the surface.