Corelle

Surrounded by throw-away culture, how can we inspire people to pause and enjoy special moments?

By making life happen around Corelle with an emotive brand identity and design system for the household icon to draw in a new generation to celebrate the simple pleasures of gathering around the table.

Corelle

Our modern, iconic and interpretive brand identity redefines the role of the Corelle brand today and the part it plays in contemporary consumers’ lives as they find pleasure in cherishing and curating their homes, and the possessions within them.

The concentric circles of the logo, made by the ‘Co’ in Corelle, take inspiration from the brand’s history. The embracing and welcoming nature it is famous for is complemented by the ‘Since 1970’ subheading, providing a signature of authenticity and shorthand for special applications.

The new packaging design system, and its vibrant lifestyle photography, put the dinnerware front and center showcasing the context and celebration of special moments in the home and each product’s place in the portfolio.

To find out more about our work for Corelle or any of our other brands, get in touch.

Get in touch
Client

Corelle

Mode of life

Leisure

Expertise

Visual identity

To find out more about our work for Corelle or any of our other brands, get in touch.

Get in touch