Our modern, iconic and interpretive brand identity redefines the role of the Corelle brand today and the part it plays in contemporary consumers’ lives as they find pleasure in cherishing and curating their homes, and the possessions within them.
The concentric circles of the logo, made by the ‘Co’ in Corelle, take inspiration from the brand’s history. The embracing and welcoming nature it is famous for is complemented by the ‘Since 1970’ subheading, providing a signature of authenticity and shorthand for special applications.
The new packaging design system, and its vibrant lifestyle photography, put the dinnerware front and center showcasing the context and celebration of special moments in the home and each product’s place in the portfolio.