Desperados

When the crowd gets packed, how do you stand out?

With today’s party people looking to re-mix the rules and discover exciting new experiences, Heineken’s tequila-flavoured beer, Desperados, wanted to attract a new crowd diving into new drinking occasions.

Desperados

The refreshed identity and new design shifts the focus from the conventional idea of a portfolio to imagining and unifying the Desperados variants as a tribe - celebrating a collection of individual personalities with unique characteristics. The brand mark on each bottle identifies the Desperados tribe across their portfolio of products, with each flavour showcasing its own powerful and colourful design motif, to represent the different and unique personality of each variant. Desperados is reigniting the party spirit with an iconic new tribe that ensures there is now a Desperado for every drinker, mood or event.

Client

Desperados

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com