The refreshed identity and new design shifts the focus from the conventional idea of a portfolio to imagining and unifying the Desperados variants as a tribe - celebrating a collection of individual personalities with unique characteristics. The brand mark on each bottle identifies the Desperados tribe across their portfolio of products, with each flavor showcasing its own powerful and colorful design motif, to represent the different and unique personality of each variant. Desperados is reigniting the party spirit with an iconic new tribe that ensures there is now a Desperado for every drinker, mood or event.
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