Driscoll’s

If you’re a world class grower, how can you also grow a feeling of joy?

In a field of local growers and unbranded peers, Driscoll's is poised to share moments of berry joy on their way to global expansion.

Driscoll’s

When Driscoll's berries are added to the mix, they make ordinary moments more special. Thus, the opportunity was ripe for Driscoll’s to elevate their brand by forging deeper emotional connections and building stronger bonds with consumers.

To make this powerful brand idea universal, we created a suite of strategic tools and an expressive, new identity. The handcrafted design reflects the care that goes into growing their berries with a color palette that varies to match the color of the produce and the natural green of the plants themselves.

To celebrate Driscoll’s limited edition batch of berries, we also collaborated on the premium label designs for the pink Rosé Berries and Sweetest Batch collection. The result is a vibrant, dynamic and flexible brand that is as delightful as the berries themselves.

Client

Driscoll's

Mode of life

Taste

Awards

GDUSA Package Design Awards: Winner

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com