Eichhof is a much-loved and highly respected beer of its region. Now owned by Heineken, but still brewed in the heart of Switzerland – as it has been for more than 185 years – its design was inconsistent and there was little distinction across its brand portfolio and on shelf.
Inspired by the strong sense of provenance and rootedness of the brand’s name, meaning ‘oak’, but wanting to balance this with Eichhof’s pioneering attitude, we defined a new creative idea and narrative – ‘neue traditionen’. The bold styling of the redesign uses this idea to evolve the brand to its strongest depiction, modernizing and imbuing each equity with more context and meaning, to reinforce the craft, quality and expertize at the heart of Eichhof.
As the main symbol of brewing excellence, we have given the brand’s guild greater stand out as well as modernizing and strengthening the wordmark and iconic Eichhof squirrel – undoubtedly the brand’s most ownable asset. Together these equities sit front and center across the brand’s packaging design with the label boasting the details of the beer’s founder and the date that it was established, cementing a sense of quality and already well-established tradition whilst visually propelling the brand forward to become a proudly modern icon.