Eichhof

When a local icon has lost its roots, how do you re-establish its pride?

To reinforce Eichhof’s sense of community, locality and brewing tradition, we introduced a cohesive new brand positioning, brand identity and design system to serve up a proud beer of a proud region to beer drinkers around the world.

Eichhof

Eichhof is a much-loved and highly respected beer of its region. Now owned by Heineken, but still brewed in the heart of Switzerland – as it has been for more than 185 years – its design was inconsistent and there was little distinction across its brand portfolio and on shelf.

Inspired by the strong sense of provenance and rootedness of the brand’s name, meaning ‘oak’, but wanting to balance this with Eichhof’s pioneering attitude, we defined a new creative idea and narrative – ‘neue traditionen’. The bold styling of the redesign uses this idea to evolve the brand to its strongest depiction, modernising and imbuing each equity with more context and meaning, to reinforce the craft, quality and expertise at the heart of Eichhof.

As the main symbol of brewing excellence, we have given the brand’s guild greater stand out as well as modernising and strengthening the wordmark and iconic Eichhof squirrel – undoubtedly the brand’s most ownable asset. Together these equities sit front and centre across the brand’s packaging design with the label boasting the details of the beer’s founder and the date that it was established, cementing a sense of quality and already well-established tradition whilst visually propelling the brand forward to become a proudly modern icon.

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Client

Heineken

Mode of life

Taste

To find out more about our work for Eichhof or any of our other brands, get in touch.

Get in touch

Media inquiries
Chantal Goodman
[email protected]
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
[email protected]
Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]