With a shared vision to bring to life a new beauty brand of the future, Camila Coelho and Luxury Brand Partners collaborated with us to create, Elaluz – a mindfully luxurious beauty lifestyle brand that’s a collection of Camila’s most coveted products, spanning skincare, makeup, hair care and more with new drops happening every month.
In Camila Coelho's first language Portuguese, Elaluz means, "She is light". We created the brand design and packaging to reflect that ethos of empowering everyone to find their light and shine it out to the world –to radiate their confidence and be their true self. We had the chance to craft a genuine vision and expression of Camila’s passion and personality, to feel uniquely her, but also feel universal enough to attract a new legion of fans and followers.
The brand is inspired by Camila’s radiant personality and embraces her roots in Brazil. The brand’s sophistication is reflected in every detail, from the warm color palette inviting you into the world of Elaluz to the matte copper adding a touch of elegance to our packaging design. The word mark is made up of bespoke letterforms that flow from thick to thin strokes with a chic ligature connecting the ‘a’ and ‘z’ together to give a sense of movement and balance. The story of illumination is dominant throughout the brand with the use of gradients which conveys the way light is transmitted and is transformed into color. Staying true to who Camila is, her personality also shines through in the Portuguese messages that can be discovered throughout the brand, inviting all of us to #stepintothelight.