Froosh

Can you be the fruitiest? (without showing your fruit!)

Froosh is rejoicing in its fruit-only credentials and modern approach to health with a bold, often tongue-in-cheek and disruptive attitude to creating “F*cking brilliant smoothies”.

Froosh

With smoothies, in the Nordic region, suffering from consumer misunderstanding, our challenge was to disrupt the staid, crowded and confusing category and create a brand identity and design to convey a fresh attitude to mirror today’s focus on health and wellness.

The creation of unexpected, personality-driven statements speak directly to the consumer and create standout on shelves dominated by predictable images of fruit. The colour palette is fresh and contrasting, emphasising the 100% real fruit recipe and communicates the vibrancy of health. The new logo cleverly links the double ‘o’ to symbolise a simple fruit emblem and is complemented by the bold strap-line that defines Froosh as, ‘fruit: bottled’.

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Client

Froosh

Mode of life

Taste

Jamie Chalmers

Head of New Business


Get in touch with Jamie to learn more about this life story or how we can help you.


briefldn@pearlfisher.com

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com