Froosh

Can you be the fruitiest? (without showing your fruit!)

Froosh is rejoicing in its fruit-only credentials and modern approach to health with a bold, often tongue-in-cheek and disruptive attitude to creating “F*cking brilliant smoothies”.

Froosh

With smoothies, in the Nordic region, suffering from consumer misunderstanding, our challenge was to disrupt the staid, crowded and confusing category and create a brand identity and design to convey a fresh attitude to mirror today’s focus on health and wellness.

The creation of unexpected, personality-driven statements speak directly to the consumer and create standout on shelves dominated by predictable images of fruit. The color palette is fresh and contrasting, emphasizing the 100% real fruit recipe and communicates the vibrancy of health. The new logo cleverly links the double ‘o’ to symbolize a simple fruit emblem and is complemented by the bold strap-line that defines Froosh as, ‘fruit: bottled’.

To find out more about our work for Froosh or any of our other brands, get in touch.

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Client

Froosh

Mode of life

Taste

To find out more about our work for Froosh or any of our other brands, get in touch.

Get in touch