Froosh

Can you be the fruitiest? (without showing your fruit!)

Froosh is rejoicing in its fruit-only credentials and modern approach to health with a bold, often tongue-in-cheek and disruptive attitude to creating “F*cking brilliant smoothies”.

Froosh

With smoothies, in the Nordic region, suffering from consumer misunderstanding, our challenge was to disrupt the staid, crowded and confusing category and create a brand identity and design to convey a fresh attitude to mirror today’s focus on health and wellness.

The creation of unexpected, personality-driven statements speak directly to the consumer and create standout on shelves dominated by predictable images of fruit. The colour palette is fresh and contrasting, emphasising the 100% real fruit recipe and communicates the vibrancy of health. The new logo cleverly links the double ‘o’ to symbolise a simple fruit emblem and is complemented by the bold strap-line that defines Froosh as, ‘fruit: bottled’.

Client

Froosh

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com