FYSHE

How do you take a category from overdrive to inner drive?

FYSHE

FYSHE is a premium motorsports apparel and footwear brand, creating bespoke racewear solutions that put the drivers and sponsors needs front and center. We saw an opportunity to match the bold FYSHE name by creating an ownable brandmark and identity to help it become a lifestyle icon.

With Anglo-Italian roots, combining the very best of Italian passion and flair, our approach to the design was all about capturing a sense of duality and modern heritage. Where the world of motorsports is full of noise and overly sponsored merchandizing, we saw a space for FYSHE to own a more quietly minimalist and luxury look and feel, focusing on its inner drive, craftsmanship and racing heritage.

To find out more about our work for FYSHE or any of our other brands, get in touch.

Get in touch
Client

FYSHE

Mode of life

Leisure

Luxury

Sector

Entertainment

To find out more about our work for FYSHE or any of our other brands, get in touch.

Get in touch

 

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