In a world where teens are still discovering their independence, managing new responsibilities and finding themselves, it’s imperative that the revitalized designs not only speak to the overarching teen experience, but that each brand is able to uniquely resonate with the specific age group they’re intended for — from pre-teens to early adulthood.
The solution was to create new designs that are bold, vibrant, and celebrate this burgeoning generation. By exciting teens’ imaginations, we’re able to offer them a friendly reminder that the world is a delicious domain that’s theirs to shape — a sweet ticket, a right of passage, an endless opportunity to have carefree moments, let loose, and enjoy a bit of fun.
Pearlfisher’s distinctive yet flexible design system works regardless of where the brands appear. From packaging, to partnerships, to digital activations, and even seasonal expressions, the fresh relevance established by the new designs allows each brand to show up in the spaces that matter most to teens. Surprising and fun, Pearlfisher and General Mills bring new life and energy to these beloved icons with brand worlds that invite teens to snack their way.
In the coming weeks, Pearlfisher will debut the individual case stories for Fruit Roll-Ups, Fruit By The Foot and Gushers. Check back here for updates or follow along on social for the latest on all things General Mills fruit snacks.