Grab It

When your category's packed, how do you grab people's attention?

Grab It

Quality food innovators and leaders in protein snacks, Tyson Foods, approached us to redesign its hand-held, chicken on a stick snacking brand to attract a wider audience as the brand opens its plans for future development. In a bold move, we changed the brand name – dropping the ‘s’ to change it from ‘Grabits’ to ‘Grab It’ – making a snappy and emphatic call to action that reflects the convenient nature of the brand.

With an overall design expression based on a vibrant and bustling street-food scene, the new identity with a hand grabbing a sign and giving a ‘thumbs up’ proudly display a range of interchangeable fun, directive and foodie brand mantras and messages to illustrate the brand's endless benefits and to grab people’s attention. The brand identity scheme is vibrant and affirming, giving Tyson Foods a flexible and creative platform from which to continue to create, and deliver, fun-filled and healthy snacking moments on the go as it develops its future portfolio.

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Client

Tyson Foods

Mode of life

Taste

To find out more about our work for Grab It or any of our other brands, get in touch.

Get in touch

Media inquiries
Chantal Goodman
[email protected]
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
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Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]