Grainshaker

If vodka is too cold, how do you ingrain some character?

By visually expressing a challenger-like spirit and the authenticity of a new style of vodka that serves up something special to the category and its consumers.

Grainshaker

Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style of vodka both in taste and design that appeals to bartenders and consumers alike.

Inspiring a new appreciation for vodka, our naming and identity design for Australia's innovative Grainshaker vodka celebrates the country's glorious grains, character and authentic flavour in a fresh, bold and modern design.

The illustrative icon of a farmer riding an emu adds an element of characterful storytelling, visually reinforcing the brand's trailblazing and disruptive attitude and the can-do spirit of the Australian farmers harvesting their glorious grain. A textural bottle design and a playful flick of wheat through the brand name add a sense of charm and brings to the fore Grainshaker's key ingredient with colours referencing its three different variants; Corn, Wheat and Rye.

To find out more about our work for Grainshaker or any of our other brands, get in touch.

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Client

Top Shelf International

Mode of life

Taste

To find out more about our work for Grainshaker or any of our other brands, get in touch.

Get in touch