Aiming to disrupt a market dominated by esthetically cold and impersonal elitist brands, Grainshaker is introducing a new style of vodka both in taste and design that appeals to bartenders and consumers alike.
Inspiring a new appreciation for vodka, our naming and identity design for Australia's innovative Grainshaker vodka celebrates the country's glorious grains, character and authentic flavor in a fresh, bold and modern design.
The illustrative icon of a farmer riding an emu adds an element of characterful storytelling, visually reinforcing the brand's trailblazing and disruptive attitude and the can-do spirit of the Australian farmers harvesting their glorious grain. A textural bottle design and a playful flick of wheat through the brand name add a sense of charm and brings to the fore Grainshaker's key ingredient with colors referencing its three different variants; Corn, Wheat and Rye.