Grainshaker

If vodka is too cold, how do you ingrain some character?

By visually expressing a challenger-like spirit and the authenticity of a new style of vodka that serves up something special to the category and its consumers.

Grainshaker

Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style of vodka both in taste and design that appeals to bartenders and consumers alike.

Inspiring a new appreciation for vodka, our naming and identity design for Australia's innovative Grainshaker vodka celebrates the country's glorious grains, character and authentic flavour in a fresh, bold and modern design.

The illustrative icon of a farmer riding an emu adds an element of characterful storytelling, visually reinforcing the brand's trailblazing and disruptive attitude and the can-do spirit of the Australian farmers harvesting their glorious grain. A textural bottle design and a playful flick of wheat through the brand name add a sense of charm and brings to the fore Grainshaker's key ingredient with colours referencing its three different variants; Corn, Wheat and Rye.

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Client

Top Shelf International

Mode of life

Nature

Taste

To find out more about our work for Grainshaker or any of our other brands, get in touch.

Get in touch

Media inquiries
Chantal Goodman
[email protected]
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
[email protected]
Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]