Founded in West London in 1992 by pioneering organic expert, Craig Sams and his environmental journalist - and chocoholic - wife, Jo Fairly, Green & Black's makes ethically-sourced, organic, premium chocolate.
With an 18-year brand design partnership resulting in 5 generations of brand identity and packaging design, we transformed Green & Black's from a worthy organic to an everyday luxury chocolate brand with a unique brand truth rooted in the taste intensity, superior quality and ethical sourcing of the ingredients.
Colour sits at the heart of the brand (it's even in the name - Green reflects the commitment to ethically sourced cocoa and Black, the taste intensity of the products) to communicate the flavour and creates a strong blocking effect. The monogram is softly varnished behind the gold typography of the logotype which denotes the brand's premium status whilst 'Organic' underpins the brand as a differentiator - not a lead message.