Our aim was to clearly and comprehensively communicate with HP’s distinct audience segments and align HP at the forefront of innovation in an evolving world of work. Our new visual identity, which we’ve brought to life across key visuals and motion graphics for digital and print marketing, depicts the new fleet of printers ‘designed for impact’; bringing printing from the back office into the workspace.
The new design and messaging across a suite of assets sets the gold standard and provides a template for the global HP teams to use in executing their own materials and communications. The colorful and customizable nature of the panels and the features of each of the printers within the range have been visualized and brought to life through motion design to highlight how easily they can adapt to changing business needs. Punchy copy lines marry with bold key visuals and are supported by new illustrated icons to clearly communicate product features.
The HP LaserJet Managed MFP E800 and E700 Series are now available from HP Enterprise Direct and HP Power Services Partners across global markets.