Jacob’s

When your identity becomes fragmented, how do you bake in consistency?

One of Britain’s most established and best-loved brands, Jacob’s needed to reassert its status to challenge the competitive and evolving world of savoury snacks.

Jacob’s

As the world of savoury snacking grows ever more diverse and competitive, category leader, Jacob's, needed a contemporary visual identity that would broaden its appeal and reinstate its iconic status to modern consumers.

Our impactful big idea – “Baked in” – celebrates and honours Jacob’s baking expertise and heritage, building the emotion of baking into snacking to create a contemporary visual identity to tell the great story of Jacob’s. By refining and amplifying the brand’s key equities – and creating a bold geometric ‘wall’ of Jacob’s crackers on shelf – we have creatively re-asserted Jacob’s stand-out and opened up a new world of opportunity as a modern, desirable and iconic snacking brand.

Client

Pladis

Mode of life

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com