Jacob’s

When your identity becomes fragmented, how do you bake in consistency?

One of Britain’s most established and best-loved brands, Jacob’s needed to reassert its status to challenge the competitive and evolving world of savory snacks.

Jacob’s

As the world of savory snacking grows ever more diverse and competitive, category leader, Jacob's, needed a contemporary visual identity that would broaden its appeal and reinstate its iconic status to modern consumers.

Our impactful big idea – “Baked in” – celebrates and honors Jacob’s baking expertize and heritage, building the emotion of baking into snacking to create a contemporary visual identity to tell the great story of Jacob’s. By refining and amplifying the brand’s key equities – and creating a bold geometric ‘wall’ of Jacob’s crackers on shelf – we have creatively re-asserted Jacob’s stand-out and opened up a new world of opportunity as a modern, desirable and iconic snacking brand.

To find out more about our work for Jacob’s or any of our other brands, get in touch.

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Client

Pladis

Mode of life

Taste

To find out more about our work for Jacob’s or any of our other brands, get in touch.

Get in touch