Jo Loves

If you've come from challenger to icon, how do you get back to your roots?

After her globally anticipated return to the fragrance industry with the launch of her new venture, Jo Loves, English scent maverick Jo Malone MBE needed a new sophisticated expression that would immediately stand out as being iconic and identifiable in a world of changing luxury.

Jo Loves

Jo Malone MBE is the woman responsible for creating some of the world's most-loved fragrances and is a true icon of both scent and business. After exiting the Jo Malone London brand which she built from her kitchen sink and sold to Esteée Lauder, the time was right for her return to the fragrance industry with the globally anticipated launch of her new venture, ‘Jo Loves’.

A new platform and expression reflect Jo's personal values, her creative vision and fascination with scent whilst delivering the luxury experience so eponymous with the Jo Loves product collection. It is a calming palette of white textures and luxury finishes complemented by striking hits of red including the single red dot – Jo's creative signature and seal of approval.

Client

Jo Malone CBE

Mode of life

Body

Luxury

Sector

Personal Care

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com