Josh Wood

In a sea of grey, how do you celebrate a world of colour?

Known as the King of Colour, Josh Wood is renowned for making his clients feel fabulous. With an innovative new home-care colouring system, he is transforming the role of at-home-colour from being about covering greys to liberating people to create colour that embraces their lifestyle and expresses who they are.

Josh Wood

Josh Wood is global icon in the world of hair colour. As part of a long-term partnership, we created a new identity for the Josh Wood brand and his innovative home hair colour system, Josh Wood Colour.

A powerful and iconic logo sits at the heart of the Josh Wood Colour brand and ends in a confident full stop. The system revolutionises the staid world of box-dyes with contrasting gradients that are offset against minimalist white boxes, highlighting the brand’s single focus on colour. Hair swatches, complemented by a hair-colour-by-numbers system, help consumers navigate the range and create the exact shade for them.

Client

Josh Wood

Mode of life

Body

Sector

Personal Care

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com