Josh Wood is global icon in the world of hair color. As part of a long-term partnership, we created a new identity for the Josh Wood brand and his innovative home hair color system, Josh Wood Color.
A powerful and iconic logo sits at the heart of the Josh Wood Color brand and ends in a confident full stop. The system revolutionizes the staid world of box-dyes with contrasting gradients that are offset against minimalist white boxes, highlighting the brand’s single focus on color. Hair swatches, complemented by a hair-color-by-numbers system, help consumers navigate the range and create the exact shade for them.