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Josh Wood

Our design for iconic colourist, Josh Wood, challenges a formulaic category with a design system that empowers women and, most importantly, celebrates colour.

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Known as the King of Colour, Josh Wood is renowned for making his clients feel fabulous. As part of a long-term partnership, we created a new identity for the Josh Wood brand and his innovative home hair colour system, Josh Wood Colour.

Aiming to change women’s relationship with their hair, the new brand transforms the role of at-home-colour from being about covering greys to liberating consumers to create colour that embraces their lifestyle and expresses who they are.

A powerful and iconic logo sits at the heart of the Josh Wood Colour brand and ends in a confident full stop. The system revolutionises the staid world of box-dyes with contrasting gradients that are offset against minimalist white boxes, highlighting the brand’s single focus on colour. Hair swatches, complemented by a hair-colour-by-numbers system, help consumers navigate the range and create the exact shade for them.

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