Jubel

When craft beer design becomes like wallpaper, how you cut through?

Challenger beer brand Jubel – inspired by the après-ski tradition of demi-peche – wanted to tap into the taste and lifestyle motivations of a modern consumer looking for lighter or gluten-free options and with a thirst to discover new and different drinking experiences.

Jubel

Jubel is an innovative, natural flavored lager inspired by the après-ski tradition of demi-peche - a peach lager that was the drink of choice in the Alps for everyone from young 20-somethings to people their parents’ age.

One big, bold idea – ‘Live off piste’ – captures the central idea of breaking the mundane and taps into a more emotive and contemporary lifestyle experience. This is carried through to the ‘cut’ device of the new brand identity, symbolizing the flavor cutting through the beer, and communicates the idea of ‘beer done differently’ to create the right opportunities for growth and to appeal to audiences looking to think, act and drink differently.

To find out more about our work for Jubel or any of our other brands, get in touch.

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Client

Jubel

Mode of life

Taste

To find out more about our work for Jubel or any of our other brands, get in touch.

Get in touch