How do we start life with love for our oceans, to cherish and protect them forever?
Love Ocean was founded by mum-of-two Gabi Jennings, in response to a lack of truly sustainable choices in the kids' bath sector. She devised a sustainable, natural and ocean-inspired range of bath-time products designed to be loved, refilled and reused and become a cherished part of every family's bath-time routine.
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Our team worked with the brand’s founder on the total brand creation, across the visual identity and structural packaging design, to visually tell one of the most important stories of our time about what we are set to lose if we don’t act now and educate all ages on the importance of protecting our oceans.
The signature bottle and whale tail symbol serve as an ever-present reminder of the importance of ocean conversation to unite parents and children in a discussion about living more sustainably with the world around us. The tail is a key feature of the playful but purposeful packaging design, while the calming and seaspray-inspired off-white and ocean blue colour palette complete the story and message.
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