Lurpak

Combining brand strategy, structure innovation, iconic packaging design and in-home experience, we empowered Lurpak Slow Churned Butter to take its rightful place at the centre of the kitchen table.

...

FAB Award: Gold and Grand Prix, Dieline Award: Silver

With a new slow churned butter that needed to sit comfortably within its portfolio, Lurpak tasked Pearlfisher to develop a brand that could balance its heritage alongside this new product’s artisan and premium positioning.

Stemming from the design idea ‘deliciously authentic’, we created a distinctive identity, structure, parchment and outer wrap that celebrated the butter in a novel way, galvanising its position as ‘an everyday premium’ food experience.

Our design elevated the specialness of the brand as the most foodie of the Lurpak family, while its innovative, beautifully designed and fully recyclable brushed aluminium butter dish takes butter out of the fridge and puts it at the centre of the table.

Want to find out more?

Contact Us

Jacob’s

...

Seedlip

...

Cadbury

...

Heatherhill

...

Æcorn Aperitifs

...

BEARFACE

...

YQ by Yoplait

...

Sea Man Seaweed Chips

...

OTO

...

The Pearlfisher Garden

...

TRIBE

...

TONIQ

...

Oui by Yoplait

...

Legent

...

Cawston Press

...

Intelligentsia Coffee

...

Fazer Yosa

...

WW

...

Green & Black’s

...

Maldon Salt

...

Access Entertainment

...

Jo Loves

...

Allay

...

Little Moons

...

HHMI Tangled Bank Studios

...

N°1 Kombucha

...

R & Company

...

Meatsnacks

...

Dorothy’s Cheese

...

wagamama

...

B&O Play

...

Fémme

...

Reeves

...

Havana Club

...

Taylors of Harrogate

...

The Tyrconnell®

...

Smarties

...

Josh Wood

...

Lakrids by Bülow

...

Orangeri

...

Zizzi

...

Driscoll’s

...

Jubel

...

nude

...

The Clock

...

Liberté

...

Jim Beam

...

Patrón

...

Rio

...

Little Dish

...

Tilda

...

Nerd

...

Market Pantry

...

Help Remedies

...

Viagra

...

Haller App

...

ASK

...

Jamie Oliver

...

Watergate Bay Hotel

...

Ben & Jerry’s

...

Waitrose LoveLife

...

Lumi

...

NibMor

...

Blue Bunny

...

The Ardmore

...

Morris

...

Froosh

...

Cheeky

...

Blue Bottle

...

Gather & Gather

...

Starbucks

...

GoMacro

...

Mr. Jones

...

Manomasa

...

Innocent

...

Wolfgang Puck

...

© Pearlfisher 2019 |

Privacy policy