Maldon Salt

A contemporary iconic identity celebrating the authenticity of Maldon’s premium, hand-pulled and ‘curious’ salt crystals’.

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Our redesign for Maldon – ‘the original salt makers’ – gives this iconic brand a more dynamic and artisanal expression to reinforce its premium natural credentials and relevance for a more diverse, foodie and contemporary audience.

By crafting and amplifying the diamond crest and adding a new strapline celebrating Maldon’s ‘curious crystals of unusual purity loved by chefs the world over’, the new design pays homage to the artisanal provenance of Maldon’s eponymous, hand-pulled salt crystals and elevates the status of one of the most original and iconic British food brands. This is beautifully complemented by subtle embossing, hand-crafted illustration, a softer more sophisticated colour palette and a more natural substrate to dial up the tactility and taste experience.

Our summer limited edition illustrated packs capture the beauty of British summer bounty and the contemporary monochrome gift box for the Maldon salt pig opens up the world of Maldon, and all it has to offer, from a small corner of the British Isles to the rest of the world.

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