With great tasting tortillas and an appetite to take on the market, this new challenger needed a powerful voice. Our task was to bring this exciting new product to life through positioning, naming, tone of voice and design.
To come up with the brand’s special difference, Pearlfisher Futures analysed premiumisation cues, the world of snacks and street food. The spark that became the driving force for Manomasa’s story was ‘Raw goodness’ - a rich and raw experience. The brand takes inspiration from street-side foodies across the world to create fresh recipes with real ingredients and great stories. The name came naturally, combining ‘masa’ (corn) with ‘mano’ (of the hand) and is expressed through category changing design.
From creating and defining the brand guidelines to designing annual limited editions, Whole Foods window displays and social media collateral, our relationship with Manomasa continues to flourish as we take the brand from ambitious challenger to snacking icon.