Manomasa

When the snack market is mostly processed, how can a natural alternative take a bite out of it?

In a world where convenience culture has disconnected us from our food, people are craving nourishing experiences of real food. Enter Manomoasa. In a move away from Mexican clichès and the brash, artificial world of party snacks, Manomasa is a bold, characterful celebration of the 'real' Tortilla chip inspired by the diversity and creativity of Mexican street food culture.

Manomasa

Humble yet proud, challenger Tortilla chip brand, Manomasa, was born on the back streets of Mexico yet seeks to become symbolic of all that street food can be - visceral, vibrant, human and the most honest and raw expression of real taste expertise.

The Manomasa brand identity is simple yet celebratory; a proud statement of what Manomasa chips bring to the table with their real ingredients, generous spirit and desire to bring people together over delicious foodie experiences.

The rich yet contemporary packaging design showcases the depth of the creativity that has gone into each variant. A montaged illustration style celebrates the unique layers of taste and a bold, graphic language of expertise de-constructs each detail – from the specific shape and the 52 attempts it took to get the right texture and taste – to the best way to eat it beyond the bag. The brand speaks with the vision, expertise and real passion of its creators to immerse people in the world of true Mexican taste.

Client

Manomasa

Mode of life

Taste

Awards

DBA Design Effectiveness Award: Gold

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com