Humble yet proud, challenger Tortilla chip brand, Manomasa, was born on the back streets of Mexico yet seeks to become symbolic of all that street food can be - visceral, vibrant, human and the most honest and raw expression of real taste expertise.
The Manomasa brand identity is simple yet celebratory; a proud statement of what Manomasa chips bring to the table with their real ingredients, generous spirit and desire to bring people together over delicious foodie experiences.
The rich yet contemporary packaging design showcases the depth of the creativity that has gone into each variant. A montaged illustration style celebrates the unique layers of taste and a bold, graphic language of expertise de-constructs each detail – from the specific shape and the 52 attempts it took to get the right texture and taste – to the best way to eat it beyond the bag. The brand speaks with the vision, expertise and real passion of its creators to immerse people in the world of true Mexican taste.