McDonald’s

With over 60 million interactions with people every day, what makes each moment special?

The McDonald’s menu is full of famous favorites. We pulled out the most delicious and iconic aspects of each menu item to redesign their entire packaging system from top to bottom – Big Mac® to McFlurry® – making feel-good moments easy for everyone.

McDonald’s

A new look for a lasting legacy.

We partnered with McDonald’s on a multi-year effort to redesign their global packaging system. The renewed design brings a sense of joy and ease to the brand through bold graphics.

Placing McDonald’s playful point-of-view front and center, we evolved the brand’s design system away from prominent on-pack messaging, cooking up graphic representations of their iconic menu items instead.

From the cool blue waves on the Fillet-O-Fish® clamshell to the golden, melting cheese on the Quarter Pounder® with Cheese, the packaging makes for an expressive, visual system. Each wrapper, clamshell and pack is identifiable, joyful and simple.

With evocative, easy-to-understand graphics, McDonald’s’ new packaging is recognizable regardless of where in the world orders are being assembled, shared and enjoyed.

To find out more about our work for McDonald’s or any of our other brands, get in touch.

Get in touch
Client

McDonald's Corporation

Mode of life

Taste

Expertise

Packaging

To find out more about our work for McDonald’s or any of our other brands, get in touch.

Get in touch