The brand’s progressive approach and uplifting attitude are now embraced in the shape of the new brand mark, with product photography deliberately shot from an upwards angle to reinforce this idea of visionary expertize and depict the offer of a delicious mountain of food.
The new brand blue, a premium and bold color previously unused in this category carve out a bold new space between the leafy greens and the cold, scientific designs dominating the shelves.
Moving Mountains now stands up and stands out with a category-breaking design that showcases the brand’s dedication to creating ‘flavorful frontiers’ and proving that it is just as worthy of a place at the table as any ‘real’ meat.