Moving Mountains

How do you prove that plant-based alternatives are just as worthy of a place at the table as ‘real’ meat?

By opening up a leading new space in the category with a breakthrough redesign for British innovators, Moving Mountains. The new design champions the idea that people can indulge in a more sustainable future – without compromising on taste.

Moving Mountains

The brand’s progressive approach and uplifting attitude are now embraced in the shape of the new brand mark, with product photography deliberately shot from an upwards angle to reinforce this idea of visionary expertise and depict the offer of a delicious mountain of food.

The new brand blue, a premium and bold colour previously unused in this category carve out a bold new space between the leafy greens and the cold, scientific designs dominating the shelves.

Moving Mountains now stands up and stands out with a category-breaking design that showcases the brand’s dedication to creating ‘flavourful frontiers’ and proving that it is just as worthy of a place at the table as any ‘real’ meat.

To find out more about our work for Moving Mountains or any of our other brands, get in touch.

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Client

Moving Mountains

Mode of life

Taste

To find out more about our work for Moving Mountains or any of our other brands, get in touch.

Get in touch