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N°1 Kombucha

Encouraging consumers to unleash their true vitality from the inside out, our brand creation of lifestyle brand N°1 Kombucha challenges a fragmented category with a fresh perspective and bold design.

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The connection between our physical and mental health has become the personal passion and focus of former International rugby star, Jonny Wilkinson. As an advocate of the power of living foods to help achieve this, Jonny approached us to work with him on the creation of a powerful new Kombucha brand.

The market for Kombucha remains a fragmented one with no definitive leader or look, to assert iconic leadership in the category we brought the N°1 Kombucha core idea behind the brand to life - being alive and celebrating life. The vibrant colours and abstract, hand-painted lines - the work of Jonny himself - capture his energy and passion as well as the active nature of the product and its benefits.

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