NERD is creating a powerful and radical innovation in skincare by effectively leveraging the unique properties of the human microbiome into a range of effective, personalized skincare products.
However, with the current brand expression not truly reflecting the brand’s pioneering spirit and expertize, our challenge was to demystify and clarify the NERD proposition as a cutting edge and expert beauty brand at the forefront of science.
Communicating a new standard in beauty, the logo is broken into core elements with each forming a unique binary code for each product. A scientific and precise language that is also smart, personalized and progressive is complemented with a warm palette of dusky pinks and bronzes.
With its new visual identity, NERD is transcending skincare on a purely product level to create a personalized system and lifestyle brand that captures the living, changing the relationship we all have with our bodies.