Nerd

How do you change the face of personalised skincare?

NERD is no ordinary skincare brand: by leveraging the unique properties of a person's microbiome, the products challenge the notion that we only have one type of skin to deliver truly personalised, effective treatment for the individual.

Nerd

NERD is creating a powerful and radical innovation in skincare by effectively leveraging the unique properties of the human microbiome into a range of effective, personalised skincare products.
However, with the current brand expression not truly reflecting the brand’s pioneering spirit and expertise, our challenge was to demystify and clarify the NERD proposition as a cutting edge and expert beauty brand at the forefront of science.

Communicating a new standard in beauty, the logo is broken into core elements with each forming a unique binary code for each product. A scientific and precise language that is also smart, personalised and progressive is complemented with a warm palette of dusky pinks and bronzes.

With its new visual identity, NERD is transcending skincare on a purely product level to create a personalised system and lifestyle brand that captures the living, changing the relationship we all have with our bodies.

Client

Nerd

Mode of life

Body

Nature

Sector

Personal Care

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com