NibMor had some choice dark chocolate on their hands but what they craved was a cohesive brand message that expressed their healthy point of difference.
Our Strategy team repositioned the brand as chocolate with substance – fulfilling on personal, social and environmental levels.
Pearlfisher Design used the versatility of an illustrated hand to bring the brand’s vibrant personality to life. The result was a whole new visual and verbal language for chocolate that breaks traditional category codes.
