Nude

When ethics and efficacy are often divided, how do you naturally embody them in a brand?

There are ethical beauty products and there are efficacious beauty products. And the two have always sat at opposing ends of the category. Until Nude.

Nude

Nude skincare is inspired by the idea that what we put on our skin is as important as what we put in our mouths. Consequently, the products are 100% natural, organic where possible and free from parabens, sulphates and other chemical nasties.

Fuelled by the shift in luxury skincare towards a demand for natural and sustainable brands and products that deliver efficacious results, Nude makes organic beauty desirable.

The new premium design is inspired by the purity of nature. Replicating the repetition of patterns found in the natural world, the logotype uses the same simple U shape in different rotations, to spell out nude. The ergonomic curves and smooth tactile finishes of the packaging structures are inspired by pebbles whilst the bespoke muted colour palette imitates the shades of nature. As beautiful as nature itself, the new packaging removes the need for secondary packaging – so prevalent in luxury skincare – ensuring the brand's environmental footprint is minimised through stunning, purposeful design.

Client

Nude

Mode of life

Body

Nature

Sector

Personal Care

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com