Nude skincare is inspired by the idea that what we put on our skin is as important as what we put in our mouths. Consequently, the products are 100% natural, organic where possible and free from parabens, sulphates and other chemical nasties.
Fuelled by the shift in luxury skincare towards a demand for natural and sustainable brands and products that deliver efficacious results, Nude makes organic beauty desirable.
The new premium design is inspired by the purity of nature. Replicating the repetition of patterns found in the natural world, the logotype uses the same simple U shape in different rotations, to spell out nude. The ergonomic curves and smooth tactile finishes of the packaging structures are inspired by pebbles whilst the bespoke muted colour palette imitates the shades of nature. As beautiful as nature itself, the new packaging removes the need for secondary packaging – so prevalent in luxury skincare – ensuring the brand's environmental footprint is minimised through stunning, purposeful design.