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Nude skincare

Our work for nude created the first beauty brand to bridge the divide between premium, results driven-skincare and natural beauty. With a sales increase of 65% in the year following launch and distribution growth of 133%, nude was so successful, it was acquired by luxury giant LVMH in 2011.

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NY Festivals: Gold, LIA Award, Creativity Award

There are ethical beauty products and there are efficacious beauty products. And the two have always sat at opposing ends of the category. Until Nude.

Hoping to disrupt the skincare category, Nude wanted to made organic desirable. Fuelled by insight from our Futures studio regarding shifts in luxury skincare, our Design studio crafted a new premium brand with purity at its heart. Replicating the repetition of patterns found in nature, the logotype uses the same simple U shape in different rotations, to spell out nude. The ergonomic curves and smooth tactile finishes of the packaging structures are inspired by pebbles whilst the bespoke muted colour palette imitates the shades of nature.

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