Orangeri

When you’re famous for one thing, where is there place for growth?

Orangeri - a new chocolate gifting brand from Interflora Denmark - taps into the botanical essence of Interflora; evoking the sensorial experience of the eye, the mouth and the mind to transport people away from the pressures of modern society to a beautiful natural world.

Orangeri

Interflora Denmark - the flower delivery network - wanted to breathe new life into their alternative gifting ranges beyond flowers. Despite being the retailer's second-largest product offering, the brand's own-label chocolate brands lacked distinctiveness, desirability and clarity of appeal.

Inspired by the essence of Interflora – a place that celebrates pleasure and facilitates sharing – Orangeri taps into the brand's botanical universe but provides a platform for future innovation and growth.

We wanted to break away from the fast-paced pressures of today’s modern society to capture the sense of a past age and a space which allows time for pleasure, reflection and indulgence. A segmented ‘O’ with simple floral side markings – evokes a feeling of heritage, nostalgia and prestige – and is outlined by simple squares reflecting the mosaic floors commonly found in orangeries. The logo mark is cut into the lid of the box, providing a window into the botanical universe depicted within.

Client

Interflora

Mode of life

Nature

Taste

Sector

Confectionery

Awards

Creative Circle Award 2018: Gold

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com