Interflora Denmark - the flower delivery network - wanted to breathe new life into their alternative gifting ranges beyond flowers. Despite being the retailer's second-largest product offering, the brand's own-label chocolate brands lacked distinctiveness, desirability and clarity of appeal.
Inspired by the essence of Interflora – a place that celebrates pleasure and facilitates sharing – Orangeri taps into the brand's botanical universe but provides a platform for future innovation and growth.
We wanted to break away from the fast-paced pressures of today’s modern society to capture the sense of a past age and a space which allows time for pleasure, reflection and indulgence. A segmented ‘O’ with simple floral side markings – evokes a feeling of heritage, nostalgia and prestige – and is outlined by simple squares reflecting the mosaic floors commonly found in orangeries. The logo mark is cut into the lid of the box, providing a window into the botanical universe depicted within.