With the growing reliance on screens and connection, parental pressures are mounting. Concerns over teaching children healthy habits are not unfounded; they are a necessity in a world dominated by digital addiction.
The Osmo trial kit harnesses functionality, trustworthiness, its easy and intuitive set-up in a package that would not just recruit new users, but also create greater brand consistency across the packaging and the brand ecosystem for consumers. The design was all about taking the consumer into the world of the Osmonauts, which we integrated into the brand’s packaging for the first time in order to amplify the unboxing experience and promote the idea of individual discovery, revealing everything Osmo can offer.
The journey begins with a familiar starting point involving informative and reassuring packaging to appeal to adults, but as children open up the trial kit, they get a closer look at the Osmo universe where they can assemble their own control panel and all the pieces they’ll need to launch into discovery at the intersection of learning and playing. We also brought greater meaning to the Osmo identity by recommending it live front and center in a red holding device, which links to the unique red-colored reflector on top of the tablet. The renewed creative vision takes Osmo into outer space, venturing into a new territory for the brand by mixing the fun and imaginary world of the Osmonauts (the landscapes and characters) where the educational tiles (tangrams, numbers and letters) are used in conjunction with the Osmo app.