Roca Patrón

When you’re already a cut above the rest, how do you craft things further?

Recognized for being the change agent that put tequila in the fine spirt category, Patrón had an opportunity to create a new, elevated offering for existing fans and craft spirit connoisseurs that focuses on the process and provenance of tequila.

Roca Patrón

While Patrón and Gran Patrón are well established lines within the Patrón family, the premium tequila titan wanted to create a new bottle design to introduce a new, artisanal line of ultra-fine tequilas dubbed, Roca Patrón. The challenge was to design a range that fits succinctly within the portfolio while cuing craft in a unique way, paying homage to the labor-intensive Tahona method that uses a heavy volcanic stone to extract the juice from the agave plant.

The product is handcrafted to achieve a higher proof than the core line of Patrón tequilas. To reflect this, we created a premium structure that signals the iconic Patrón bottle but elevates it, using a heavier glass base, transparent body and angular shoulders. A rope and medallion rest on the neck of the bottle, signifying the traditional Tahona process and labor used to make the spirit.

Roca Patrón's unusually creation process, produces an incredible and distinctively complex tequila, characterized by its earthy and vegetal aromas and flavor – attracting a community of tequila lovers and the modern consumer with an appreciation for naturally sourced ingredients.

Client

Patrón

Mode of life

Taste

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Chantal Goodman
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Jamie Chalmers
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Chloe Wood
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Lauren Vellek
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Chloe Wood
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Paula Murray
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Chloe Wood
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David Ramskov Hansen
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