Liby

How could we unlock the intensity and power of a product to enrich people's lifestyles?

Liby

Founded in 1994, Liby is a leading laundry detergent brand in China. Recognising that Chinese consumers, short on time and space at home, are looking for products that complement their busy lifestyles. Liby tasked us with creating the packaging design for a new concentrated laundry detergent variant, to grow the brand and define the future of the category with a focus on the high efficiency and power of concentration.

Concentrated products often fail to communicate their benefits with many competitors predominantly focusing on softness or scent and conveying this through loud messaging, intense colour or unrelated graphics. Our design expression needed to evoke quality and resonate with consumers - this led us to the idea of a vortex – signifying the power of the product and its ability to fit seamlessly into people’s busy lifestyles.

Collapse full story
Client

Liby

Mode of life

Leisure

Jamie Chalmers

Head of New Business


Get in touch with Jamie to learn more about this life story or how we can help you.


briefldn@pearlfisher.com

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com