Subverting a dated category that traditionally focuses on the needs of the baby, our strategic approach brings a sense of duality to the Her.9 brand. It signifies the dual aspect and beauty of supporting both mother and baby, mind and body and celebrates the fact that womanhood is equal to motherhood. This comes to life visually with a contemporary and recognizable brand identity that symbolizes the body of a pregnant woman and the shape of the vitamin pills displayed side by side to support the mother’s journey and wellbeing.
The sustainable, apothecary-style, brown glass jars protect the contents and can be re-used from the entirely compostable refill pouches. In natural and muted colors that represent the diversity of mothers’ different skin tones, the design stands out against the traditional brands in the pregnancy sector and is designed for a new generation of women who want to feel empowered by the brands they trust to fit into their lifestyles.