Elevating Pyrex’s quintessential red identity ensures brand stand out and recognition while the handcrafted icons and illustrations – showing the many different facets to cooking – are deliberately imperfect to match the ethos and value now at the heart of the brand.
The Sharpie-style typography showcases and aids navigation for the sub-brands – Bake It!, Store it! – with the redesigned packaging and lifestyle photography bringing this confident but happily carefree approach to cooking to life.
Now at its most bold and iconic, Pyrex looks to a confident future of innovation and a new role in today’s contemporary family kitchen – and life.