PYREX

In a world of Pinterest pageantry and expectations of culinary perfection, how do we rewrite the recipe book to instill the confidence to create?

Our new visual identity system modernizes Pyrex for a new generation of cooks and creators by showcasing a refreshingly real way of life they can buy into and the many different ways they can prep, serve and enjoy cooking with this trusted kitchen icon.

PYREX

Elevating Pyrex’s quintessential red identity ensures brand stand out and recognition while the handcrafted icons and illustrations – showing the many different facets to cooking – are deliberately imperfect to match the ethos and value now at the heart of the brand.

The Sharpie-style typography showcases and aids navigation for the sub-brands – Bake It!, Store it! – with the redesigned packaging and lifestyle photography bringing this confident but happily carefree approach to cooking to life.

Now at its most bold and iconic, Pyrex looks to a confident future of innovation and a new role in today’s contemporary family kitchen – and life.

To find out more about our work for PYREX or any of our other brands, get in touch.

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Client

Pyrex

Mode of life

Leisure

To find out more about our work for PYREX or any of our other brands, get in touch.

Get in touch