Over the past two decades, R & Company has flourished and become one of New York’s most prestigious design destinations. To commemorate over 20 years of success, co-founders Evan Snyderman and Zesty Meyers recently opened a new 8,000 sq. ft. showroom in the heart of Tribeca. This expansion led R & Company to partner with Pearlfisher to help the high-profile gallery create a new brand strategy, visual identity system, website, and printed collateral as part of an overall brand refresh.
R & Company sets itself apart from its gallery peers by forgoing the “typical” white-washed walls for displays, and instead builds experiential exhibitions for each project as a complete architectural overhaul. Every scene is designed with distinction, making Snyderman and Meyers master chroniclers. Our goal was to develop a visual identity system that creates a pedestal for a collection of work all so beautifully diverse it celebrates the passion Evan and Zesty have for sharing their discoveries while highlighting the artists and designers behind the masterpieces. The new system establishes R & Company as an inventive, adventurous and thought-provoking iconic brand that welcomes all those who wish to explore its unique collections.