Rollover

In a world of healthy diet fads, how do you let the good times roll?

In a world of never-ending fad diets, and when the joy and simple pleasure of food has been lost, premium hotdog brand Rollover wanted to become top dog, ready to enter and grab a new world of possibility in a highly desirable lifestyle space.

Rollover

In creating a fun and joyful brand identity, we wanted to celebrate the simple pleasure of the hot dog and just simply indulging in and enjoying good food. Our brand idea ‘Hell Yeah’ is a rallying cry of possibility and positivity - which is what we wanted the brand to stand for - all those 'Hell Yeah' moments where you sit back, relax and let the good times roll. The name and identity become integrated with the L of Rollover turned into a roll, featuring a hidden hotdog that appears to have been piped on with ketchup and supported by the strapline, ‘The Hotdog’.

The bold and vibrant design expression - using primarily ketchup red and mustard yellow - leaves no doubt as to the taste and premise of the offer, playing to both a sense of memory and nostalgia but also inspired by the bold and contemporary aesthetic of today’s street-food vibe, to truly celebrate the hotdog and its many occasions as an uncomplicated, premium and delicious choice.

Client

Rollover

Mode of life

Mobility

Taste

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com