Sea Man Seaweed Chips

When most snacks get processed from the land, where can a naturally tasty and renewable alternative come from?

As populations grow, food resources become ever more limited and people demand healthy, sustinable and convenient options, Sea Man Seaweed Chips are a new premium chip makde from seaweed. Packed with vitamins, minerals and antioxidants, they are a healthy and sustainable alternative to potato chips.

Sea Man Seaweed Chips

The brainchild of founder Heine Max Olesen, Denmark’s self-proclaimed ‘King of Seaweed’ and dedicated sea farmer, Sea Man seaweed chips are a new and premium, hand-crafted chip made from a farmed species of seaweed called bladderwrack. Packed with vitamins, minerals and antioxidants, they are a healthy and sustainable alternative to potato chips.

Across all brand touchpoints – from packaging to Heine’s “Seamobile" – an old Citroen HY, the design takes reference from the ocean, expressed through a central, bold and signature character – squid, lobster or seaweed. Handcrafted illustrations depict an undersea world waiting to be explored and an illustration of a diving Sea Man, characterised by a tobacco pipe and Heine’s own tattoos, evoke the bold, playful and pioneering spirit of the sea farmer.

To find out more about our work for Sea Man Seaweed Chips or any of our other brands, get in touch.

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Client

Heine Max Olesen

Mode of life

Nature

Taste

Awards won

Creative Circle

Pentawards

D&AD

Transform

Dieline

Featured by

MarComm News

To find out more about our work for Sea Man Seaweed Chips or any of our other brands, get in touch.

Get in touch