Sea Man Seaweed Chips

When most snacks get processed from the land, where can a naturally tasty and renewable alternative come from?

As populations grow, food resources become ever more limited and people demand healthy, sustinable and convenient options, Sea Man Seaweed Chips are a new premium chip makde from seaweed. Packed with vitamins, minerals and antioxidants, they are a healthy and sustainable alternative to potato chips.

Sea Man Seaweed Chips

The brainchild of founder Heine Max Olesen, Denmark’s self-proclaimed ‘King of Seaweed’ and dedicated sea farmer, Sea Man seaweed chips are a new and premium, hand-crafted chip made from a farmed species of seaweed called bladderwrack. Packed with vitamins, minerals and antioxidants, they are a healthy and sustainable alternative to potato chips.

Across all brand touchpoints – from packaging to Heine’s “Seamobile" – an old Citroen HY, the design takes reference from the ocean, expressed through a central, bold and signature character – squid, lobster or seaweed. Handcrafted illustrations depict an undersea world waiting to be explored and an illustration of a diving Sea Man, characterised by a tobacco pipe and Heine’s own tattoos, evoke the bold, playful and pioneering spirit of the sea farmer.

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Client

Heine Max Olesen

Mode of life

Nature

Taste

Awards

Creative Circle

Pentawards

D&AD

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Dieline

David Ramskov Hansen

Managing Director


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