Our vivid and liberating logo for SEJA promotes the confidence and inspiration championed by the community of changemakers driving the brand's mission to take young people off the streets and set them on a new and brighter pathway. The irregular letterforms work in harmony with each other – and with the vivid yellow and bright teal colours – to represent the vibrant personalities, soulful community and positive mentality that SEJA encourages and inspires through its charity work.
SEJA is now boldly positioned to help young people thrive and be everything they can be but is also helping create a movement that invites real engagement and sets a new standard for charities by focusing on transparency and the power of human connection.