Served

How could we express meaningful innovation in the fast emerging category of hard seltzer?

By creating a visual world of storytelling across a brand's packaging design and brand world, inviting people to explore its products further and to discover a new and exciting drinking experience.

Served

With a mission to deliver on taste and quality, Served is also committed to reducing food waste by using unwanted fresh wonky fruit in its drinks. To introduce conscious consumers into a new world of drinking occasions, Served positions itself as a premium, cutting-edge hard seltzer brand, liberating people from choosing between a healthy lifestyle and social indulgence.

Our modern, minimalist and confident design celebrate the freedom and fullness of life with a visual identity that acts as a horizon line and setting sun, symbolising an infinite world of delicious, memorable and anytime, anywhere drinking moments. The brand comes to life with a set of beautifully bespoke and purposeful illustrations depicting special moments of togetherness with friends and different scenes where you would likely see Served enjoyed in the hands of its consumer. From its name to its identity, this seltzer is carving out a distinct space in a growing category.

To find out more about our work for Served or any of our other brands, get in touch.

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Client

Served

Mode of life

Taste

To find out more about our work for Served or any of our other brands, get in touch.

Get in touch