Served

How could we express meaningful innovation in the fast emerging category of hard seltzer?

By creating a visual world of storytelling across a brand's packaging design and brand world, inviting people to explore its products further and to discover a new and exciting drinking experience.

Served

With a mission to deliver on taste and quality, Served is also committed to reducing food waste by using unwanted fresh wonky fruit in its drinks. To introduce conscious consumers into a new world of drinking occasions, Served positions itself as a premium, cutting-edge hard seltzer brand, liberating people from choosing between a healthy lifestyle and social indulgence.

Our modern, minimalist and confident design celebrate the freedom and fullness of life with a visual identity that acts as a horizon line and setting sun, symbolising an infinite world of delicious, memorable and anytime, anywhere drinking moments. The brand comes to life with a set of beautifully bespoke and purposeful illustrations depicting special moments of togetherness with friends and different scenes where you would likely see Served enjoyed in the hands of its consumer. From its name to its identity, this seltzer is carving out a distinct space in a growing category.

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Client

Served

Mode of life

Taste

Jamie Chalmers

Head of New Business


Get in touch with Jamie to learn more about this life story or how we can help you.


[email protected]

Media inquiries
Chantal Goodman
[email protected]
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
[email protected]
Media inquiries
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
[email protected]
Media inquiries
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
[email protected]
Media inquiries
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
[email protected]