With a mission to deliver on taste and quality, Served is also committed to reducing food waste by using unwanted fresh wonky fruit in its drinks. To introduce conscious consumers into a new world of drinking occasions, Served positions itself as a premium, cutting-edge hard seltzer brand, liberating people from choosing between a healthy lifestyle and social indulgence.
Our modern, minimalist and confident design celebrate the freedom and fullness of life with a visual identity that acts as a horizon line and setting sun, symbolizing an infinite world of delicious, memorable and anytime, anywhere drinking moments. The brand comes to life with a set of beautifully bespoke and purposeful illustrations depicting special moments of togetherness with friends and different scenes where you would likely see Served enjoyed in the hands of its consumer. From its name to its identity, this seltzer is carving out a distinct space in a growing category.