Sipsmith, renowned for crafting outrageously good gin, opened the first copper pot distillery in London after a two-century hiatus in 2009. Since then, this quintessential British brand has evolved into an icon in the craft gin world. Seeking to challenge the status quo once again, Sipsmith partnered with Pearlfisher to create a new brand design that seamlessly marries beauty, form, and sustainability. Our partnership introduced enhancements to the look and tactile experience of Sipsmith's gin bottle, with thoughtful considerations for both bartenders and consumers.
The creative journey included reimagining and meticulously redrawing the brand's most iconic feature: the 'swan still.' This unique and symbolic design pays heartfelt homage to Sipsmith's majestic, swan-necked copper stills, placing them at the heart of the design. Around this central motif, a tapestry of discoverable elements was masterfully woven, artfully narrating the captivating story and heritage of Sipsmith. This fresh design elevates what makes the brand special while retaining the character, wit, and charm that are distinctively Sipsmith.